Obviously it ticks the BAME demographic - vitally important at this time of course - but is that seriously meant to be a man? Or is this pandering to the trans community also? Needless to say, the party has been totally rinsed on social media.
These were just some of the responses left on Facebook and Twitter...
"Have you just re-badged the same one you used on Mother's Day?"
"Is that a dad who menstruates?"
"Is that Dawn Butler the single mum?"
"Is this a parody account?"
"Don’t know if Michael Jackson is the parental role model or guardian I would’ve went for".
"I can't imagine why you lost so many seats outside London in the last election. Oh no wait...I can".
"This will win over those white working class folks in the north of England".
"Erm, do I need to go to Specsavers or did Labour really just upload a picture of a daughter and a mother on Father's Day?"
"Virtue signalling on top of virtue signalling. All you had to do was make sure father was actually a man. This is why you lose elections".
"Isn't the idea of Father's Day to actually have a strong paternal male figure celebrated? Whoever this person is, it looks like they just got out the Tavistock clinic".